As a standard, I use interactive Google Maps in my website. This allows the customer to quickly locate the company's location.
The map itself on the website is not everything. It is worth considering that your website is displayed in all possible places. Also in the search engine results in the maps sector - see example.
When searching for a specific service or product, many users use Google Maps. Adding your business location on maps visible in search engine results is a must. This will significantly improve the company's visibility on the Internet and make it easier for the potential client to find the company.
This can be achieved by creating a Google My Business listing. In addition to the map in the business card, we can also add basic information about the company, e.g. telephone number, open, add photos etc.
Adding a company to Google My Business is a factor that significantly improves website traffic and thus increases the chance of attracting a new customer.
As a one-time payment for the website, I create and configure a business card in Google My Business.