1. Valuable, original and current content
What should be on the website of the company?
The texts for the website should be of good quality, arousing interest and transparent. It is known that Google ranks higher pages filled with content focused on the topic of the page, which thus brings knowledge to users. Google attaches great importance to the context of the content. The texts must also contain appropriate keyword saturation. The content should be original and based on current sources. It can be enriched with such elements as: photos, animations, graphics or movies.
When writing, we should also remember about spelling and linguistic correctness. Disregarding this issue can effectively discourage users. Let's not forget about inserting descriptions alternative to the photographs and graphics placed on the website. By using the H1-H6 title headers we increase the readability of the text, but also indicate to Google bots the most important content in the author's assessment. It's good practice to include keywords in your headers, but titles must look natural, not forcefully stuffed with keywords. Let's be moderate, otherwise our Google search algorithm will interpret our content as spam.
2. Properly selected keywords
What are keywords?
These are single words, but also groups of words that form phrases that the user searching for information on a given topic, enters the search engine. Google's algorithms then search the database of indexed sites. The results then display the pages whose content best suits and matches those entered by the user. The same words and phrases found on the websites will then be in bold in the results returned. These words and those identical on your site are just keywords. Figuratively speaking, they open the door to our potential customer to our website. That is why it is so important to place properly prepared keywords in the content on the page.
Where is the best place to enter keywords and phrases on the website?
Search engine bots register key phrases from top to bottom. More weight is attached to the words at the top of the page, so focus on the first page segments, starting with:
- website name,
- page description,
- headings H1, H2 and H3,
- keywords placed in meta tags,
- names of photos, graphics, files that are posted on the site and their alternative descriptions,
- anchor text, i.e. links in the page content,
- We also use bold and italics markers to highlight these words.
3. Website functionality
Clear content, intuitive navigation, quick and easy access to information with a maximum of 3 clicks, the ability to return to the start page.
4. Professional graphic layout
Clear graphics, large photographs, flat design, consistent colors adapted to the theme of the site,
What is html metadata?
What are html tags?
Meta`s tags are elements placed in the head section of a website. They are also called HTML tags. Some tags are visible to users, other only for Google bots. Most of them influence the position of website in search engine results. Therefore, it is worth taking care of the issue of proper optimization of these elements. Among the meta tags that should be optimized for SEO we can distinguish:
- keywords, currently the Google algorithm does not take them into account, but it is worth to add them,
robots.txt file, can block bot access to the website,
meta name = "original-source" content = "WebsiteAddress" allows you to indicate the original content, it is worth using when parts of the content of our site are also cited elsewhere on the Internet,
- meta name = "robots" content = "noodp" Google does not change the website title to the title set in the DMOZ – Open Directory Project directory.
Title, description, keywords should be different for each page and their content cannot be repeated. Additionally, they should reflect the content on the page.
6. No duplicate content from other sites or within the same site
The Google (panda) algorithm easily captures pages that have copied content from other pages. If the percentage of text repetition is too high, then you can forget about a good position in the search engine. This also applies to modified texts. It's also important to note that duplication of content can occur on one and the same site. In particular, this happens in various CMS. This can be eliminated, among others by using 301 redirects, placing canonical addresses on individual pages, entering title headers for each page.