How to choose the logo on a website?

To each project I join the logo stored in raster format png, jpg.

It always refers in some way to the scope of your business. Often it is constructed of stylized and artfully arranged the first letters of the company name or contains specific to the entity graphical elements.

However, it can also symbolize an idea only to its shape or induced mood (eg. May contain broken lines or mild or contain colors subdued or bright).

Always, however, it highlights and condensed way sums up the company's image. In the recipient calls the corresponding associations and mood, and if possible, also motivates the desired reaction.

Favicon

Favicon - icon appearing before the address in the address field of a web browser. Each time it is placed in the project.

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